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A brand advertising feature that lets brands showcase identity and product ranges at scale through prominent placements and custom branding opportunities.
Overview
Sponsored Brands was developed from scratch for the Hepsiburada platform to help brands showcase their identity and product range at scale. Through prominent placements and custom branding opportunities, it gives brands a stronger way to increase visibility and connect with a wider customer base. The backend implementation was part of the HepsiAds advertising ecosystem, using .NET Core, Golang, Kafka, Redis, Elasticsearch, MongoDB, Docker, Kubernetes, and Google BigQuery. The work required close collaboration with product, QA, and analytics teams to ship reliable campaign functionality and improve merchant satisfaction.
Category
api
Highlights
→Developed Sponsored Brands from scratch inside the HepsiAds ecosystem
→Enabled brands to promote identity and product ranges with prominent placements
→Delivered backend services across campaign, placement, and analytics workflows
→Collaborated with product management and QA to ship high-quality releases
→Contributed to merchant-facing advertising products that boosted company revenue
Challenges
—Designing campaign services that support brand-level placements at scale
—Coordinating backend delivery across product, QA, analytics, and business teams
—Keeping campaign functionality reliable while expanding the advertising product suite
Tech Stack
.NET CoreGolangApache KafkaRedisElasticsearchMongoDBGoogle BigQueryDockerKubernetes
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